I thought I’d done it all and seen it all - but not quite.

Client has a product that’s not doing well on the grocery store shelves.  Decided a new name would help boost sales - and allow the creation of a “sub brand” underneath the over-arching product brand.  Sounded fair - until we got into the brainstorming session.

Ever attend one of these? The goal is to encourage creativity and no idea is a bad idea.  From a clunker might come a winner.  The idea is to keep up the energy and thus the flow of great ideas. 

The problem is the product.  It’s a bog roll.  (That’s Australian for toilet paper.)  Seems this version has more sheets per roll and you have to change it less often.  So out came the names…

To the credit of Claire here, the team did manage to stay on track and only dissolved into high school giggle fits once or twice.  It just goes to show that every subject can be handled with a team creative session. 

I’ll keep you posted on the winning name.