I had no idea the challenge of starting a blog.  It’s taking me awhile to find my comfort level, the language, the candour, the use of humour.  Perhaps it’s an added challenge when there are so many issues to write about.  Everywhere I turn I see examples of outstanding communications and really poor outreach.

In Port Melbourne there’s a small restaurant with an ultra-modern logo.  It’s called “Tokyo Train.”  But right below the sleek looking modern train in the centre of the logo are the words, “Traditional Japanese Cuisine.”  The owners don’t understand the high-tech, modern use of the logo conflicts with their food offering.  If you wanted traditional cuisine, you’d no doubt select a bamboo and paper window establishment where you had to duck to gain entry and your shoes came off right away. 

This is a tiny example of the bigger mistakes corporations and their leaders make when communicating.  The language and the way you deliver messages reinforce or distract from the content.  An automotron stating they are sorry for the impact on the environment.  A gushing junior talking about the company’s long history of accomplishments.  Every day you can read the paper and see the mistakes.

Sounds like a plan - a long lunch with the newspaper, dining on traditional cuisine in a stark, modern restaurant.