PR in a Political Cycle

Australia heads into an election year, with federal elections required in 2007.  If you’re involved in a contentious issue, and election year is a great time to take a holiday!  Why?  Politics simply adds fuel to the fire.  Needing to conduct a product recall?  Considering downsizing staff? Thinking of starting a service centre overseas? 

My Mom once worked for a home town paper.  It sold copies because they regularly featured “home town heroes.”  Yes - all news is local.  Same with politics.  If it concerns voters - politicians will mention it.  And if one camp’s policy made it easier for a company to take the dreaded action, then it’ll only get bigger. 

Be aware - 2007 is an election year in Australia.  Look busy.

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