Our client V8 Supercars announced a bold and innovative environmental initiative yesterday. 

V8 Supercars will plant thousands of trees this year with local schools across Australia.  The number of trees was calculated to offset the carbon emissions from the season of car racing.  These will be planted throughout the racing season in conjunction with visits to local schools.  This adds a great education element by raising awareness among school children (who then bring the message home).  In addition the fuel used for this year’s racing season will include 5% ethanol. 

Of course the Australian media loved the announcement - and Federal Minister for the Environment Malcolm Turnbull was there to endorse the news. 

Way to go V8 Supercars!