March 19, 2007 at 1:10 pm
· Filed under Public Relations
Berkley scientist George Lakoff introduced the concept of message framing - when word combinations are so potent they become “hard wired” to our brain and make it impossible to counter. A recent business trip to the USA had me thinking about these “framed messages” in politics. Below is the start of a list of these message pairs. Can anyone add to the list?
- Patriot Act - How could anyone vote against this one?
- Healthy Forests - Allows logging in old growth forests
- Clean Air Act - Decides how much pollution is allowable
- Partial Birth Abortion - Meant to stop late term abortions
- Tax Relief - Great way to ensure no one challenges
- Freedom of Information - A way to get to the heart of all these issues
What else might be added to the list?
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Hello Walter,
I just thought I’d add to your list, as I now have become an avid reader of your blog since your visit to DC… these are obviously US-centric:
No Child Left Behind Act - the piece of legislation that hinges school funding to performance; who would want to leave a child behind?
“The Way Forward..” - the phrase used by the White House to describe George Bush’s “new” Iraq policy
Great additions - and thanks for reading the blog!
Hi Walter,
While we’re on the topic of USA politics, the term “Death Tax” comes to mind. It doesn’t sound very appealing, does it?
Hi Walter
Noam Chomsky would add attack-minded Departments of ‘Defense’ in powerful western countries.
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