We have a new business presentation later this week to a company in the music industry.  The proposal follows a play list - with each campaign element named for a particular song or artist or lyrics.  There’s a high profile event to start the program - “I can make you a celebrity for one night” by Twista is the relevant song.

Taking it a step further, we wanted each team member to have a rock and roll alter ego.  Who would you be? Are you Chrissy Hines or Donna Summer? Boz Scaggs or Snoop Doggy Dogg?

I got to choose my own…