We’re working for a major destination in Australia and they are keen to consider social media as part of their marketing mix. We have a session planned to discuss it all in early July.
Today we met with an exceptional design firm and heard an idea that sounds great - if the client takes it on it will be really innovative.
The problem is, it’s not a social media recommendation. Instead they made great suggestions regarding the web site and ways to bring it to life.
We told them not to think of a polar bear and they came back to us with a large, white, carnivorous mammal that really likes the snow!
I have to admit to struggling sometimes with the concept. It’s easy to identify strong social media campaigns, yet harder to innovate and invent them. We also require the services of a firm that really knows this space - and isn’t going to suggest a deeper or richer web page.
We have the ideas, the clients and the interest. Where do we find the inventive designers and web gurus to develop these further?







