Don’t think of a polar bear…

Thinking of you…

We’re working for a major destination in Australia and they are keen to consider social media as part of their marketing mix.  We have a session planned to discuss it all in early July. 

Today we met with an exceptional design firm and heard an idea that sounds great - if the client takes it on it will be really innovative. 

The problem is, it’s not a social media recommendation.  Instead they made great suggestions regarding the web site and ways to bring it to life. 

We told them not to think of a polar bear and they came back to us with a large, white, carnivorous mammal that really likes the snow! 

I have to admit to struggling sometimes with the concept.  It’s easy to identify strong social media campaigns, yet harder to innovate and invent them.  We also require the services of a firm that really knows this space - and isn’t going to suggest a deeper or richer web page.

We have the ideas, the clients and the interest.  Where do we find the inventive designers and web gurus to develop these further? 

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1 Comment »

Steven Lewis wrote @ May 31st, 2007 at 10:15 pm

Hi Walter,

You could give us a look :)

Cheers,

Steven

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