Workshop: Best Practice Social Media
Social media is a significant force changing the approach companies are taking to communications. Ground-breaking programs engage citizen-journalists and challenge YouTube enthusiasts. Companies have seen their brands revitalised while others have been tarnished in days by bloggers.
What does it mean for Australia? How will the uptake of social media transform business’ relationships with its key opinion leaders?
Presenting insights from world-best campaigns, Burson-Marsteller is pleased to offer a hands-on workshop on social media. The session features Charlie Pownall, lead digital strategist for Burson-Marsteller Asia Pacific based in Singapore. Also presenting on how this is changing the communications industry is Bill Rylance, Asia Pacific President & CEO. Walter Jennings of
Melbourne – Tuesday, 14 August
8:30 breakfast for 9:00 am start (ends by 11:00 am)
The Naval & Military Club
27 Little Collins Street
8:30 breakfast for 9:00 am start (ends by 11:00 am)
The American Club
Level 15, 131 Macquarie StreetThere is no charge for these breakfast sessions, however space is limited. Those interested need to register in advance with Georgie
EDITOR’S NOTE: Forgive the commercialism - I do run a public relations agency and am very passionate on this subject. If the subject is of interest and you’re keen to attend then let me know!
