August 15, 2007 at 3:45 am
· Filed under Business Start-Up, Public Relations
They make businesses when they’re on target. And they leave people scratching their heads when they’re wrong. It’s a business name - and I’m determined to establish a communications consulting firm to take advantage of my 23 years experience.
What do you call a firm that specialises in public relations? Globally the major firms are named after their founders: Edelman, Hill & Knowlton, Burson-Marsteller, Ketchum, Porter-Novelli, Manning Selvage Lee. In Sydney local firms are mainly named after their founders: Cannings, Gavin Anderson, Savage & Partners, Horwath, etc.
Is it that simple? Do I tack my name on a shingle and hang out the “Open for Business” sign?
Or maybe I need to “Thai Harder”…
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Dave Sag wrote @ August 15th, 2007 at 6:37 pm
Yikes! Avoid names with daft puns in them for heaven’s sake. Leave that to Thai Restaurants. Did you know there was even a Thai restaurant in Adelaide called Thai Me Kangaroo Down.
I actually think ‘Jennings and Associates’ is a good name for a business, as do about a million other people if you google it. Am sure you’ll come up with something however. D
James wrote @ August 16th, 2007 at 1:55 am
To be honest, ‘Jennings’ does build on your profile…
If you want to find the domain name that’s always tricky though… Incsub works well because it’s so odd (a contraction of ‘incorporated subversion’). Maybe wajen 
Walter wrote @ August 20th, 2007 at 1:07 am
Got my name - and it’s already registered for ABN and I secured the domain name (.com and .com.au) I wanted. More shortly…
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They make businesses when they’re on target. And they leave people scratching their heads when they’re wrong. It’s a business name - and I’m determined to establish a communications consulting firm to take advantage of my 23 years experience.
