The launch of Pixar’s “Toy Story” changed the market for animation overnight - people who never went to cartoons suddenly became fans of animation.  For DreamWorks it meant a switch from pure animation to a feature film company.  That’s a huge change in the business plan.  Shrek the Third, Jerry Seinfeld’s Bee, Madagascar are examples. 

We’re in for a treat with “behind the scenes” on upcoming animation!  Dreamers who envisage the impossible - and the geeks that make it happen. 

Kate provided a wonderful overview of the animation film industry and what has to happen to make a film like “Shrek the Third.”  Good fun - and popcorn was provided.

The details in a shot allow people to suspend their disbelief.