Australia’s federal election is 24 November - just six weeks after the date was declared by the Prime Minister. (How can Americans stand a three year election cycle?) We’re becoming more Yank down here but our process is short - but not sweet.
Yesterday Prime Minister John Howard took his daily walk in the park, this time in Melbourne where he was staying the night. Accompanying him was the “John Howard Ladies Auxillary Club.” This female ‘Rat Pack’ was dressed in their morning finest for a day’s outing in the 1950s. Yet they also carried ‘Election Viagra’ to provide Johnnie Boy more - vigour?
Elections are a great time for publicists. Media follow every the movements of each campaigner. And major issues get released, such as healthcare policies or education initiatives. Journalists demand insights and fresh perspectives so professionals train their clients to speak on the issues of the day. This demands constant attention to the news, messages ready to go, and “talent” able to present lucid views on short notice. It’s a great device to position company executives as leading commentators on topical issues - and thus portray expertise, insights, knowledge, etc.
But it’s also fun for getting your message across in a light-hearted way. As Nancy Sinatra sang, “Are you ready boots? Start walkin’!”
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