The glitterati of Sydney and the establishment in Melbourne are quick to sneer when you mention Adelaide. Poor Adelaide! The capital of South Australia has a chip on its shoulder because the East Coast has ignored it for too long. (Side joke: How do you spot a well balanced Australian man? He’s got a chip on both shoulders!)
But the coastal capitals are wrong to be dismissive. There’s a lot more to Adelaide.
Yes, it is a large country town. The streets are quieter and rush hour lasts from 5:30 to 6:00 each night. Rundle Mall has fantastic shops and is free of vagrants and litter (mostly). I love the time difference - Adelaide is a half hour behind Sydney and Melbourne. Now if that’s not telling then what is?
But isolation has its benefits. Adelaide is a centre for entrepreneurial technology and development. Yesterday I had lunch with millionaire entrepreneur Ross Williams. He was the driving force behind Rocksoft’s success - and is now founder of Carbon Planet. He’s one of many powerful, inventive and clever business professionals in Adelaide.
And along with a vibrant city - that’s just big enough - you have wineries in the hills and white sandy beaches at the shore. What’s not to like?
