January 12, 2008 at 8:00 pm
· Filed under Media Industry, Public Relations
My friend Paul Griffin in Brisbane and I are re-working media training to make it more effective. Yes - it is a commodity product. And yes - every PR person and their dog offers a similar course. But we’re trying to make ours super effective for harried professionals. How quickly can we take media fledgelings and have them bravely flying from the nest?
As part of this we’ve been collecting good and bad examples of media interviews. I’d love your contributions if you have any. Paul just sent this one. It must be the worst avoidance technique. But then again, insanity has been a defence plea for decades…
Click here!
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Wow, that’s incredible. The interviewer even gave him a blindingly obvious out by asking simply whether it was good value.
Anyone worth their salary should be able to spot the word value and respond accordingly
“Jesus loves …. we’re confident that the value will be realised in due course … you know Jesus loves you?”
The problem isn’t technique, its sheer stupidity.
Correction: not ‘value’ … ‘deal’… same thing.
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