The Democrats in Pennsylvania - No Surrender

The latest issue of “The Economist” has a stunning photo and headline combination (see above). It says in a few words and with a dramatic photograph what the rest of the article confirms.

In public relations, we work with clients to develop strong, focused messages and train managers how to handle media interviews. All this can be undone - or reinforced - by the choice of headline (by the subeditor) and the photograph (photo editor).

If yours is a company in trouble there will no doubt be an unflattering photo. If you’re on the top of your game a dominant, strong image will be used. And if you’re a “take no prisoners” Democratic contender for the White House, chances are you’ll be portrayed like Tina Turner in concert.

And now for my encore…