On Saturday night we were all discussing the transformation of Sydney to a holy pilgrimage site. The last time this many frocked congregants arrived was for Mardi Gras and that was a different party altogether.
I was pinned as a communications person because of my annoyance at the World Youth Day logo.
Look - it is nice and visual and snappy. But the annoyance stems from the mix of an acronym (WYD stands for World Youth Day) and an abbreviation (SYD is short of Sydney). Wid Sid 08 rests uneasy on the eyes and the tongue.
That said - I wish all pilgrims in Sydney a wondrous week. I had the pleasure of sharing a bus ride this morning with international revellers. It’s great to see the city abuzz with cheering visitors - go Wid Sid!
