I am not one to decry our rabid interest in celebrities, the decline in newspaper readership and the responsiveness of governments to overnight polls. We live in a media saturated world and this is the price we pay.

But please allow me two whinges.

Last week while waiting in my hotel lobby in Melbourne I turned to Yahoo! News. I kid you not - the top story of the moment was:
Justin Timberlake: I Wore Trucker Caps Before Ashton

“It’s funny, I keep hearing Ashton Kutchersay how he was responsible for trucker caps,” says Timberlake, 27, in the cover story for Fashion Rocks, a magazine supplement sent to Vanity Fairsubscribers with the new issue. Timberlake maintains that he and best friend Trace Ayala – with whom he launched the William Rast denim line in 2005 – “were wearing them when we were seventeen.”

And the second whinge comes today. People Magazine completely sold out of magazines in the USA and had to re-print for the first time in history. The exclusive photographs of Brad & Angelina’s baby twins is the reason.

And here I am worried I may not get through The Economist this week and failed to understand the physics article on the new proton accelerator in Switzerland…

“I can see Ashton’s trucker cap…”