Engage the Media to Avoid the Media

On Wednesday night Nicole Kidman and Keith Urban arrived in Sydney with their four week old girl, Sunday Rose. This was the first time in Australia since the baby was born. Amazingly no photos have been sold and no exclusive deal penned. The proud, new parents came to Sydney hoping for a little R&R.

The next morning the couple called the radio show, “Kyle & Jackie-O” on 2Day FM. This is one of the most popular radio shows in Australia. The co-hosts have celebrity status in their own (smaller) way.

Nicole and Ketih expressed their happiness at being back in Australia, and shared some of the joys - and pains - of having a newborn child. Then they asked a favour. They want Australians to leave them alone for awhile. They’d like to show their baby girl some of the sights. And they don’t want to fear for her safety.

This was a brilliant act of public relations. Kyle & Jackie-O would have been over the moon to get a call from Nicole and Keith - as long as they wanted to stay on the air they’d keep the line open. And the listening public got the insight of these mega-stars as ordinary Mums & Dads. I doubt a listener wouldn’t empathise.

So Sydney - let’s cut the new parents a break. Give Nicole and Keith some breathing room so they can show their newborn child the wonderful city of of Sydney.

Welcome to Australia Sunday Rose!

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