The global markets are in free fall and the end appears nowhere in sight. In reality the end for America is in late January. Until the inauguration of the 44th President of the United States of America the world financial crisis will continue.

No one likes uncertainty. If we don’t know what to expect we cannot plan. If we cannot plan we panic. So Wall Street doesn’t know who will be in charge in a few months, and are also unsure what the new President’s policies will be. Debates and campaign promises are illustrative but not indicative.

Now apply this same thinking to your own embattled employees. eBay is shedding 1,000 people. Car companies reported record low sales. Banks are folding. Certainty is gone.

Provide your people whatever news you can - even if they’re only calm reassurances that management is actively working to control the impact on your company. Tell them what you can when you can - and never, never lie.

People need your reassurances right now. Stop blogging and start talking.