In the midst of a bad new year, global insurance group AIG has made news by adding another public relations agency to its roster. It seems unusual that an announcement of this type has been made - perhaps it was to make it easier for journalists to contact the right firm for assistance?

It backfired spectacularly as one commentator tries to come to grips with a taxpayer-funded company hiring public relations agencies. Rachel Maddow then lists all the clients that have hired the same agency - and says, “…evil has PR on speed dial.”

It will be interesting to see how the firm handles its own crisis.