Auto sales have tanked. Chrysler reported a 48% decline in April from the year prior. How do you plan a business around that? (”Let’s think out of the box people - how do we handle selling half the amount next year as we did this year?”)

But look beyond the (lack of) sales and you see which auto brands are hot - on-line. BuzzStudy is tracking the monthly commentary on-line for all the major brands (see the latest story here).

It’s interesting to note the USA firm in strongest financial health is top of the ranks. But where’s Lada?