Was invited today to speak before IABC NSW Chapter on the subject of Barack Obama and Social Media. My basic premise is that social media is cool and needs to be understood - but that’s not the story. The story is that Obama capitalised on using sites for distribution (versus the “build it and they will come” approach to web sites). Second to get involved in social media it’s about permission - and allowing your brand to be streteched (a bit). Finally I said - from the perspective of sociology - new media does not make us social. We are by nature.

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