How Many W’s in Banker?

Edgey Humour Extends to Cutting Edge Design

Yesterday was a mental health day. It’s the start of the new financial year and the last one provided enough headaches that I took one day off. It was great to eliminate low-level static by completing banking, errands, doctor visits and the likes.

In BankWest yesterday I was asked if I wanted a cup of water. I was given a paper cup with the following sentence in large letters:

“Bank Takes W Out of Banker”

As an American in Australian I marvel at the wonderful use of humour in marketing. The inference that other bankers are wankers is wonderful. And you never expect a bank to be so straight-forward and provocative.

Australians are masters at taking the high and mighty down to the lowest common denominator. And the fresh, blunt style is refreshing.

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