I’ve been in Auckland for two days now and no one has stuck out their tongue, crossed their arms, bent their legs and started chanting. Why is it Australians immediately think of the Haka - the warrior dance performed before rugby games?

Instead I have been wonderfully impressed with the capabilities of the local public relations industry. Eleven\PR is co-located with our partners WHYBIN\TBWA\TEQUILA. They have a great track record representing leading brands - global and local. What most impressed me was their ability to develop unique events that gain their clients widespread coverage.

I hope to be back soon. I’ll let you know if anyone goes Haka on me!