August 20, 2007 at 1:05 am · Filed under Business Start-Up
Starting a business sounds romantic - lots of open-ended adventure, promises of fulfillment, an ability to craft a dream and make it real.
Then you open a book on business planning…
Don’t get me wrong - I’m all for it. In fact I see how it can save me from fundamental mistakes. My friend Sarah says I’m good at so many things it doesn’t mean I should do all of them. So the plan is a way to focus. It also lets you create realistic financial plans (my son turns four in December - and he’s already in a private school!).
The plan creates a framework to build a business over a longer period of time. It shouldn’t inhibit my entrepreneurial spirit - but when done right it’ll allow me to see if I’m on course or steering wide.
Back to the books…
August 15, 2007 at 3:45 am · Filed under Business Start-Up, Public Relations
They make businesses when they’re on target. And they leave people scratching their heads when they’re wrong. It’s a business name - and I’m determined to establish a communications consulting firm to take advantage of my 23 years experience.
What do you call a firm that specialises in public relations? Globally the major firms are named after their founders: Edelman, Hill & Knowlton, Burson-Marsteller, Ketchum, Porter-Novelli, Manning Selvage Lee. In Sydney local firms are mainly named after their founders: Cannings, Gavin Anderson, Savage & Partners, Horwath, etc.
Is it that simple? Do I tack my name on a shingle and hang out the “Open for Business” sign?
Or maybe I need to “Thai Harder”…
Starting a business sounds romantic - lots of open-ended adventure, promises of fulfillment, an ability to craft a dream and make it real. 
