You have to laugh…
I’ve been keeping an august tome on-line trying to address issues like politics, public relations, government accountability and the likes. And every week about 5,000 people check in (believe it or not).
So imagine my surprise when I write about the Kylie Minogue special on Channel Seven the other night - and instantly readership doubles!
Am I to delve into current affairs or try and keep to the high road?
Channel surfing last night in a hotel I watched a segment of the Channel Seven special featuring Kylie Minogue. “The Kylie Show” was a star-studded celebrity special broadcast in prime time. And like every red-blooded Australian I was pleased to see our little Kylie up there belting it out. Sadly it didn’t hold my attention too long.
It did make me remember a memorable night years ago when living outside Detroit. We’d taken my mother into one of the inner-city casinos launched to help revive downtown Detroit (it didn’t). While my Mum and partner gambled I sat in the bar not drinking. But then up on the giant plasma behind the bar a Kylie video started. “Come Into My World” boggled my mind then and now. It’s an inventive way to use new video technology and music mixing.
Kylie walks out a store and does a large circle around an interesction. When she gets back to the shop front the first Kylie emerges again - and now we have two voices singing the song. The pair interact, nearly collide and when they get back to the shop…you guessed it!
Creative writing won’t do it justice. Take a moment to enjoy - after all, if you’re Australian you’re predisposed to wasting a little bit of time at work cruising nifty sites on-line. And if you’re American, just turn down the speakers before you click the YouTube link.
I’m thick, I admit. It takes me longer sometimes to come to terms with new concepts. Social media gift giving is on area I have yet to fully come to terms with. It is money for nothing. Or is it?
For the rest of the class: Social media sites (MySpace, Facebook) allow users to connect and inter-connect with friends (and strangers) in a number of ways. One application allows you to give a gift to a friend. There’s a gallery of images and - get this - you pay $1.00 to send it to another person. What does the receiver get? An image and your message.
When you care enough to send the very best…
Seems like a killer application to me. If I could get all my loyal readers to spend $1.00 to click through and send me a four leaf clover or a piece of sushi or a traffic cone or a baby chick then in time those would add up.
And hence the incredible promise of social media. People pay to send a picture to a friend. They are that attached to the network and its reality.
Send me a dollar. I’ll email you a picture - what do you want? The slice of pizza? The inflatable shark?
PS: Have any of the global brands realised not one of those gifts is branded???
We just got back from the first real holiday in 4.5 years. Two weeks in Thailand is just what the doctor ordered. That’s not such a cliche when you know my doctor did order a vacation! Seems stress was building and building and building until it became like a marble lodged under my shoulderblades.
Ten days on a Thai beach certainly flushed the toxins from my system. I’m finding it hard to wind back up again. Is that the sign of a great break?
Thankfully we did Bangkok first - nothing quite destroys the calm like a ride on a Tuk Tuk…
Our great conference photographer Yana Bridle found this left on the table by a budding AWPS artist…or were they simply distracted?
On this lighter note I’ll say farewell and report that the conference was successfully concluded at noon. Special thanks to Peter Debreceny for his work as Chairman of the conference.
California-based photographer Yana Bridle is photographing the conference - and this morning took a great photo of a black bird at breakfast. She kindly shared her artwork with me…
Setting up a new company means the development of your own “look and feel.” There’s no better firm in Sydney to help you achieve that than popomo. Part of the new company design is standard (logo, colours). The other part is a strong image - the senses. I’d be interested in your feedback: good, bad or indifferent!
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